Success Stories
Digital Marketing wins that speak for themselves
Bradford Exchange
Harry Potter
25th Anniversary Product Launch
Project Background
Mission:
Launch Bradford's 25th anniversary product line for Harry Potter. Leverage the anniversary launch to grow sales of existing Harry Potter products..
Challenge:
While a popular fandom, Bradford's Harry Potter sales had softened over the previous couple years. Licensing contract limitations prohibited the use of anniversary branding on existing, non-anniversary products. The campaign needed to grow sales for the product line as a whole.
Results
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281% YOY sales growth within the first month from launch.
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Allowed for reopening partnerships with Harry Potter creators and influencers.
Bradford Exchange
Winnie-the-Pooh 100th Anniversary Product Launch
Project Background
Mission:
Launch Bradford's 100th anniversary product line to not only generate sales, but reinvigorate an audience with a lack of interest in Bradford's Winnie-the-Pooh product line.
Challenge:
Winnie-the-Pooh was an increasingly soft license with diminishing sales. A new approach was needed to revitalize this audience segment or risk losing the license.
Results
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411% YOY sales growth within the first month from launch.
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Single month's sales out-sold each month from the previous year, excepting December.
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Disney's faith in Bradford as a licensee recovered.
Bradford Exchange
Wicked Product Launch
Project Background
Mission:
Launch Bradford's first Wicked product line for brand penetration, awareness and sales.
Challenge:
This was a new licensed product line for Bradford without an exiting audience segment.
Results
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53% of Wicked YTD Wicked sales in first week.
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Follow up with launch of additional products.
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TikTok of Precious Moments went viral & resulted in Universal Pictures executives request for the product for the movie’s marketing activation.
Bradford Exchange
Haunted Mansion Product Launch
Project Background
Mission:
Launch Bradford's first Disney Parks product line for brand penetration, awareness and sales.
Challenge:
While Bradford had an existing Disney audience segment, as their first foray into a Disney Parks license, different marketing rules applied with regard to the use of Disney's IP.
Results
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Ran 28% under advertising target spend--sales kept outpacing spend ratio with greater-than-expected efficiency.
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Disney Parks allowed partnerships with niche Haunted Mansion influencers for increased reach & engagement.
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