Success Stories
Digital Marketing wins that speak for themselves
Synera Advisory
MedTech
Healthcare
From Zero to Industry Authority in 12 Months
Project Background
Mission:
Execute a physician-first digital strategy transformed Synera Advisory from an unknown startup into the most recognized MedTech commercialization firm in the United States.
Challenge:
Synera Advisory launched with deep industry credibility, including physician founders, clinical expertise, FDA regulatory experience, and MedTech commercialization knowledge — but had no digital presence to reflect that authority. The firm had no website, no LinkedIn following, and an invisible online profile in an industry where trust and credibility are built publicly. Competing advisory firms already had established SEO presence, press relationships, audiences, and name recognition, creating a major visibility gap. Synera needed to rapidly build brand authority, overcome search confusion with an unrelated company of the same name, and close a decade-long credibility gap in just twelve months.
Results
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Generated $2.4M in advisory pipeline across MedTech commercialization, digital health, and Agentic AI governance engagements.
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Achieved an 87% meeting booking rate, with qualified inbound discovery calls converting to formal proposals.
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Grew LinkedIn presence from zero to 3,200 combined followers across the COO and company pages, with top organic posts reaching 18,000+ impressions.
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Built the Clinical Intelligence newsletter to 1,200 subscribers with a 43% open rate, more than double the stated industry benchmark.
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Recruited 22 clinical advisors, including surgeons, perioperative directors, and sterile processing specialists.
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Generated 110,000+ social impressions from conference content across five industry events.
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Secured national recognition as Best MedTech Commercialization Advisory Firm — United States of America 2026.
Bradford Exchange
Licensed Collectibles
Harry Potter
25th Anniversary Product Launch
Project Background
Mission:
Launch Bradford's 25th anniversary product line for Harry Potter. Leverage the anniversary launch to grow sales of existing Harry Potter products..
Challenge:
While a popular fandom, Bradford's Harry Potter sales had softened over the previous couple years. Licensing contract limitations prohibited the use of anniversary branding on existing, non-anniversary products. The campaign needed to grow sales for the product line as a whole.
Results
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281% YOY sales growth within the first month from launch.
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Allowed for reopening partnerships with Harry Potter creators and influencers.
Bradford Exchange
Licensed Collectibles
Winnie-the-Pooh 100th Anniversary Product Launch
Project Background
Mission:
Launch Bradford's 100th anniversary product line to not only generate sales, but reinvigorate an audience with a lack of interest in Bradford's Winnie-the-Pooh product line.
Challenge:
Winnie-the-Pooh was an increasingly soft license with diminishing sales. A new approach was needed to revitalize this audience segment or risk losing the license.
Results
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411% YOY sales growth within the first month from launch.
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Single month's sales out-sold each month from the previous year, excepting December.
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Disney's faith in Bradford as a licensee recovered.
Bradford Exchange
Licensed Collectibles
Wicked Product Launch
Project Background
Mission:
Launch Bradford's first Wicked product line for brand penetration, awareness and sales.
Challenge:
This was a new licensed product line for Bradford without an exiting audience segment.
Results
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53% of Wicked YTD Wicked sales in first week.
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Follow up with launch of additional products.
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TikTok of Precious Moments went viral & resulted in Universal Pictures executives request for the product for the movie’s marketing activation.
Bradford Exchange
Licensed Collectibles
Haunted Mansion Product Launch
Project Background
Mission:
Launch Bradford's first Disney Parks product line for brand penetration, awareness and sales.
Challenge:
While Bradford had an existing Disney audience segment, as their first foray into a Disney Parks license, different marketing rules applied with regard to the use of Disney's IP.
Results
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Ran 28% under advertising target spend--sales kept outpacing spend ratio with greater-than-expected efficiency.
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Disney Parks allowed partnerships with niche Haunted Mansion influencers for increased reach & engagement.
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